In today’s competitive business scenario, it is just not enough to have a digital presence. You have a business website but if it is not meeting the latest web design & development standards, then it is just equivalent to not having it.
To capitalize on maximum opportunities, you need to ensure that your website design is technically sound, user-friendly and having captivating content to keep the audience engaged.
Now, how do we ensure this?
To answer this question, we have gathered a list of 10 web design & development standards and best practices to follow in 2018 –
Table of Contents
1. Quick Loading
Your customers would never like to wait for a long time for your website to get loaded. A website which can load quickly on all devices and platforms even with slower internet connections are considered as ideal.
You can use tools like Pingdom or Page Insights to check whether your website loading time is as per standards or not and further improve the speed if required.
2. Mobile-Friendly
As per mobile marketing statistics, 57% of users say they won’t recommend a business with a poorly-designed mobile site. Most of the people buy on the go through their Smartphones, iPads, tabs, and another similar kind of devices.
Is your website mobile-friendly? Having a responsive website is not just enough these days. Your website should provide the best user experience when browsed from mobile devices.
Just go through 6 Useful Content Optimization Tips for Mobile Websites to make your website mobile-friendly as per 2018 standards.
3. Tracking Goals & Conversions
Analyzing helps in deciding future business strategies. Which digital marketing effort is getting better results can be known only if your website can track where your website is getting traffic from and whether you are achieving your goals or not.
Ensure that your website has the functionality of tracking results.
4. SEO Friendly
It doesn’t matter how attractive your website is. If your website is not found in the top 10 results of SERPs, you will not achieve the desired results.
Ensure that the content of your website is compelling and engaging for your visitors. Also, you need to execute proper meta tags, alt tags, heading tags, schema, XML sitemaps, and other on-page efforts for search engines to rank your website.
5. Content Management System
Everyone is looking for fresh content online. Have a user-friendly content management system through which you can keep on updating content quickly as per requirement and keep your audience engaged with your business website.
6. Landing Pages that Convert
Include landing pages on your website which can really motivate conversions. These pages can sell your product/service, book an appointment or sell a subscription directly to your clients.
Just go through 6 Landing Page Conversion Tactics That Rock and ensure that you have landing pages included in your website that can get excellent conversions for your business.
7. Voice Search
Is your website voice search optimized? You must be knowing that voice search has already started dominating the SEO industry. Most of the people use personal digital assistants like Alexa or Siri to search for places, products or services on search engines.
The reason behind that is it is quite convenient to use voice search as it can be done even while driving, cooking, or any other task. It saves time and gives accurate results.
How to make your website ready for voice search? Just go through 5 Voice Search Optimization Tips to Prep Up your Website for 2018.
8. Security
On-site security is highly crucial and cannot be compromised at any cost. Ensure that your website has executed strong security protocols to protect you and your clients’ data.
9. Mobile App Features
Some features of mobile apps like push notifications, animated page transitions, etc., have become highly popular these days. This can improve your website user experience and elevate your website visitors and conversions.
10. Social Media
Just don’t forget to include social media icons or links to your social media pages on your website. This would help your brand to reach out to your target audience quickly and easily.
Web Design & Development Standards: An Ultimate Key to the Growth of your Business
Having a solid marketing plan and a terrific product to sell?
Now, it is time to execute the latest web design & development guidelines helping you to convert your visitors into leads. It is not about investing a lot in revamping your website. On the contrary, 2018 is the year focusing on simple and user-friendly websites.
Mere, implementing these above-mentioned hassle-free web design and development practices would really help your website to engage your visitors and ultimately grow your business.
Need to consult for web design & development as per the latest trends? Get in touch with us for prompt and reliable services.
