Freshness in looks and content, relevance in content, url name relevant to the website and to its content, high web load speeds and navigation readiness, having quality links embedded to the site, higher domain age are some factors that Google loves on your ecommerce store that it brings you up to the top of the SERPs. Do you ask “why google can hate my ecommerce site?”, read on,
- Buying another link just for the sake of pushing it into your estore, without any actual connect between the site and your store is something that Google just hates. Companies paying just to get their estore url put up on the footer of another site get heavily penalized! Bothered of ecommerce site conversions? Beware!
- Having a few ads on your site is okay but then if the number and placement of ads on the site is well enough to create a clustered experience to the user, Google just hates it and you can be sure to see a fall in the search ranking! eStore conversions is your goal? Make a note of this point!
- Flooding hidden texts just for the sake of the search engines to pick them up, as in, having white texts on a white background, coding such that a text can be spotted by search engines but not by a web visitor are all some of the cheap/mean ways by which Google can simply push you aside!
- Having a small business with great prices, great items and services and the best customer service is still not an attraction to Google who looks forward to a site being one among the Fortune 500! May be it’s worth spending a good amount on having an SEO expertise so as to boost up your site SEO well enough to compete with the big brands in the market!
- Sleek content with no relevance or not much relevance to the website or content duplicated with yet another website content aren’t an attraction to Google who always looks forward to what best it can provide to its users. Just imagine what difference you make when you have a list of items where sorting them in different orders generates different urls; that is, a set of urls having the same content. Seek an expert solution to handle such or similar cases if your store is stuck with one!
- Having highly animated content with flash that goes beyond the basic html is not in the reach of Google bot to be read. How you can identify this is by checking the ‘View source’ option page of a highly animated website where all you can see is a very few content. Make sure you have sensible relevant high quality content with no flaunting animation!
- Having web pages that load slowly isn’t Google’s love. Make sure to have good load speeds. Seek expert advice if you think you need one.
- A website not supported by SEO-friendly CMS isn’t a good idea to be had. Greatest CMS incorporated sites are the most powerful. Google is watching; make sure you have a good CMS put in.
- Non responsive websites is quite obviously the ones falling behind for the simple reason they can’t suffice a big crowd of today’s users who are mostly on mobiles and smart devices for any web search or ecommerce purchase or anything online.
- Having no sitemap doesn’t let search engine crawlers to get a good understanding of your site or your site content. Make sure to have sitemaps.
- Having no robot.txt file means you tell the search engine to crawl through all the web pages of your site. Optimize the organic visibility by having the right robot.txt files.
Now that you have a good knowledge on what Google loves and what Google hates, if you think you need an expert help in handling eStore SEO services or any of these, contact us right now at QeRetail!
