If a picture can put a positive impact, an emoji can put smile! 🙂 These little trifles can simplify complex ideas and emotions precisely. They have become a language of their own. And if you are not able to speak that language, you are losing potential customers. 92% of the audience is using emojis on daily basis across various social media platforms. Whether they are sharing or captioning, people love to communicate something which is just more than words. Before throwing winks and hearts around, you must develop an emojis marketing strategy.
5 Amazing Emojis Marketing Hacks which would accurately portray your emotions.
1. Learn to speak the ‘emoji language’
Emojis are everybody’s favorite. But, you should know which emoji to use where. And to know this, you need to first understand which emoji is liked by which group of audience. Prepare a chart of emojis people normally use while talking to get a clear idea. Then inculcate these stats in your marketing strategy.
Also, add relevant subtitles with the emojis to your campaign. A person interested in buying apparels won’t necessarily be interested in traveling.
Remember, the ‘kiss-faced’ smiley that you receive from your best friend is different from getting from your other half.
2. Be clear in your thought(and words)!
It is not necessary the emoji language that you speak is understood by your customer. Emojis are surely fun but using them in the wrong context would muddle and frustrate your potential customer. Hence, letting them abandon you.
Always send a clear message-what your post is all about? What you want to tell people? Don’t get too caught up with the idea of using emoji everywhere. Use them across social media, blogs, and other information-giving platforms, but do not mistake them for complete sentences.
3. Play with the emoji marketing!
Emojis amuse people; learn to play with them. For example, in 2016, Pepsi ran an awesome marketing campaign which is well-known as ‘PepsiMojis’ in which it used specially designed emoji cans and bottles in more than 100 global markets including the USA, Russia, Canada, Thailand. You can learn from them to enhance your emojis marketing opportunities for your brand.
Along with that, take inspiration from memes, pop culture, and current event. Take a look at what your competitors are doing. Sometimes, competitors are your best teacher.
Figure out what pleases people and what confuses them and then develop a good emojis marketing strategy. Emojis are ideal to be put to use where you can’t find words to describe.
4. Emoji as a communication platform
Capitalize on emoji as a communication platform. By that, I mean to study, research and analyze the use of emojis marketing to boost your sales. You will surely bring new life to your marketing strategy.
Identify your target market and communicate them through emails and social media.
If you have your customer service team, tell them to use emojis while solving a customer’s problems on the chat.
5. Consumer to consumer conversation
Emojis are surefire ways to bring you business. They depict a consumer’s sentiments perfectly. Pay attention to the nature of consumer to consumer conversations. Study how the emojis are being used in the conversations and then encash on them.
For that, you can look up to any social media platforms. Understand how people use emojis in their posts for giving a personal touch.
Final words
Emojis are everybody’s favorite. The key feature here is to have a particular marketing strategy which focuses on one group of demographics at a time. Emojis are enticing and attractive; don’t ignore them. Say yes to the innovative ways of emoji marketing and multiply your sales!
