Website redesign: This term is not as intimidating as it sounds. An online retailer puts his sweat and blood into building a good e-commerce website. It’s obvious the retailer might think twice nay thrice before initiating a redesign.
Why do I need to redesign my website in the first place?
Good question. Some might think, everything is working fine on the website. There is no need for a redesign. Well, that’s what many online retailers fail to recognize and make their website miserable.
Here are top assertions on why you need to shift your focus on the website redesign.
1. Improves credibility
When people visit your website, it’s not the first time that they are looking at an online store. They have seen, researched and scrutinized many more websites before they have stumbled upon yours. Their sub conscious starts comparing things from the moment your website page loads.
Your customers focus more on the look and feel of your website. They will not spend time roaming around each and every page. A crisp, easy to navigate website helps build the much-needed credibility.
2. Cut down the clutter
Just recently, 14-year-old Google news redesigned its news homepage to cut down on the clutter and improve the user experience. Technology giants like Google who know the ABC of how the internet works also plans on a redesign.
Today’s users are unwilling to expend their valuable time reading and understanding your website. They need a straightforward approach. Trim down on your content and make it crisp. Do not put too much information altogether at one place.
Your website should not be chaos among the others, rather it should be an order among the chaos.
3. Remain at par with competition
In order to remain at par with your competition, know your competition first. Know what other marketers are doing. Make improvements on where they are lagging behind.
A redesigned website gives a good enough reason for your customers to differentiate between you and your competitors. Let no one ask you, ‘What makes you different?’
4. Improve design aesthetics without losing branding
Your branding is your online recognition; your identity. People recognize you either by your logo, website name or by the standard color that you chose to incorporate in the initial period of your business.
Now, as mentioned in the beginning, why many online retailers feel intimidated when thinking about the website redesign, is because of this particular reason. They feel they will lose their branding and people will not recognize them anymore.
But this is not the case. When you look at the new Google news homepage, you still recognize that it indeed is Google news. Only the aesthetics of the website has changed.
Here is another example of how we managed to redesign LovebabyJ’s website without them losing their branding
5. Customer friendly Navigation
The modus operandi of any B2C website is to increase their customer base and improve sales. If it does not appeal to your customers, it is as good as having no website.
That is why when constructing a website, the primary focus should be directed towards customers. Step into their shoes and then perceive the website. If it doesn’t gratify you, it won’t amuse your customers as well, no sweat.
Understand your buyer’s persona. From the time a customer lands on your website till the time buyer reaches the checkout page, the complete journey should be programmed so as to avert any hurdles. It should be a smooth sail for a buyer.
The lesser the time it takes for the buyer to reach out for the card, the better the chances you have of making a successful sale.
