A lot of hype has been created when it comes to social eCommerce. Since past few years, the buying habits of people have evolved at a great extent.
30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
Have you integrated social media into your online store?
If no, then you may be missing out on exposing your brand on a wider basis, as 68.3% of the online population used social networks in 2016.
Moreover, 74% of consumers’ buying decisions are influenced by social media.
These days online sales is being empowered by social media. So, if you have not integrated social media with your online store, the right time is now.
Do you know how to go about it? There is no perfect strategy which can suit all online stores. Well, the combination of one or more social media integration tactics mentioned below can really help online stores in accelerating their sales consistently –
Social Feed Integration
Social feed integration, especially integrating Instagram feed to your Homepage, adds an extra value to your online store. When your Instagram feed shows up on your website Homepage, it gives a message to your customer that this page is not just a sales pitch.
Integrating Instagram feed to the Homepage of your online store is not difficult but doing the right way is. Ensure that the images having a valuable effect to your business only get posted on your Instagram feed so that you can make the most out of this tactic.
For example, if you have an online clothing store, your Instagram feed should be having pictures of models using your products instead of irrelevant selfies and advertisement. So, choose the pictures carefully for your Instagram feeds or open a separate Instagram account integrated to your Homepage.
Social Buttons
Social buttons are a must-have for any online store. People these days spend a lot of time on social media sites these days. These buttons can share your social media channels and popularize your brand.
Any visitor on your online store can share the promotions or discounts you are offering on social media networks through these buttons.
Sharing Purchases
Your buyers would love to brag about the purchases they have done on your online store. Allow them to share their purchases by enabling social sharing on your product pages.
All you need to ensure is that you have placed social sharing buttons in such a manner that they don’t interrupt the buyers in their buying process. The sharing needs to be done on the social media platforms having a high number of users and thus, the buttons to be placed should be chosen accordingly.
Hashtags
Hashtag is an extremely powerful tool if used in a creative manner. You can encourage your customers to place hashtag in their posts on Facebook and Twitter in exchange for a discount to promote your brand.
It also becomes a matter of reputation for people to share brand name in the form of hashtag in their posts. You can implement hashtags throughout the visual content of your brand and reap the benefits out of social sharing.
You need to make sure that the hashtag you create for your brand is not more than 11 characters. The more you use hashtag in your marketing efforts the better results you are likely to get in terms of increased visitors and revenue.
Allow Social Sign Ins
This is the best thing you can provide to new users. Allow the new visitors to sign in with their social sign in without creating a new account.
Social sign ins are becoming extremely popular, as it is a tedious job for a new visitor to fill up the registration form with all the details. Instead by just clicking a button, they get registered and start shopping immediately.
Sign-in with Facebook is becoming extremely popular these days as it has eliminated the barriers while entering a new store for the users.
Smart Social Media Integration: Putting It All Together
Thus, there are several successful methods of integrating social media for online store. Social media and online business work best when joined together. Instead of using social media as an offline marketing effort, you can actually integrate with your store and enjoy the benefit of establishing a highly popular brand.
Whether it is hashtag, social feeds or any other latest social media integration method we have not come across which has worked best for you. Just let us know in your comments below.
