Google Analytics for businesses is simply overwhelming in the capabilities it provides; To track estore with Google analytics, loads of charts, menu items available are nothing less to serve as an analytics professional. To start with, it’s all a few basic numbers one needs to track post which the data portfolio could be expanded on the gained expertise. Let’s take a look at the top metrics that can be covered,
- Visitors: Number of visitors in a specific timeframe is the first and foremost number to check; say a person visits the ecommerce store once and another visits the store 5 times then we have 2 unique visitors and 6 visits. Marketing efforts, of offline and online marketing, could be streamlined to increase the audience size.
- Referrals: Referral numbers indicate the links clicked upon by users on social media, posts, blogs, other websites, before getting redirected to your website. Track ecommerce site for referrals, that is see from where the crowd is coming to your site, so you can get to know which of the modes of business promotions you did is going great. It also adds to you forming relationships with other blogs/blog sites/websites/companies.
- Bounce rate: Bounce rate is taken based on the number of times users click on your site and click the back immediately or close the site within a few seconds of opening it. A zero bounce rate is the ideal-most state to be targeted! Referral data along with bounce rates in Google Analytics can get you to know which site is contributing to more bounce rates. To know what the search terms on the negative side are, we may have to look at some other analytics support.
- Exit pages are those pages on which most users leave the site. Say the ‘order successful’ page has a high exit rate; this means people have left the site after completing the purchase. It’s important to look at the pages having high exit rates to see what’s making people leave your site from that page quite a lot of times.
- Conversion rate refers to that number of people who achieved something on your site; activities completed could be filling up forms or registration or purchase completion. Lower conversion rate could mean the efforts of marketing are not directed in the right way or wrong people are targeted or people aren’t given the right content on the site. Sudden drop in rates could mean cart or checkout or something more important isn’t quite right.
- Top web pages of your site could mean people are happy with those pages. It may be worth looking at the other pages to improve your site so they make an impact too.
- Keywords: Measuring the keyword performance can give you an insight on what type of CMS you can have, what is the content restructuring you should be doing for eStore SEO
And how much more optimization is required to redirect more people to the site, to increase ecommerce site conversions/eStore conversions.
Web metrics do a great job in analysing what’s going right and what is not on a website. To support in metrics capturing or to provide guidance in what type of metrics can be captured or to work towards estore SEO or anything in ecommerce, at the best, call us right now!
