BigCommerce, the Open SaaS eCommerce platform, has announced the release of B2B Edition, which enhances the online selling experience for manufacturers, wholesalers, suppliers, and distributors. This latest release introduces Multi-Storefront (MSF) compatibility, a modernized B2B buyer portal, and headless support in the beta version that brings together next-level B2B features into one solution.
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Features of BigCommerce’s B2B Edition
This latest enterprise-grade release transforms legacy B2B practices into a modern, agile, and swift digital operation with a composable foundation ready to scale with the business.
Multi-Storefront Compatibility:
BigCommerce’s B2B Edition allows B2B brands to launch and manage multiple storefronts from a single BigCommerce back-end, regardless of brands, geographies, or customer segments. This enables B2B brands to expand their business and reach more customers with much lower operational costs and complexity. Additionally, the dynamic buyer portal provided by BigCommerce offers modernized purchasing experiences that give buyers control of their online shopping journey, which encourages repeat business and brand loyalty.
Modernized Buyer Portal:
The new modernized buyer portal automates administrative processes while streamlining the buyer/merchant relationship. It enables efficient management of orders, quotes, and workflows to reduce operational burden while, at the same time, influencing customer loyalty and conversion.
Headless Support (Beta):
BigCommerce now offers headless support in the beta version to empower B2B brands to create and build agile storefronts with the help of Microservices-based, API-first, Cloud-native SaaS, and Headless (MACH) architecture and composable elements. The platform is headless agnostic and can integrate into an existing BigCommerce HTML theme or CMS platform using the buyer portal API to personalize the buyer purchasing experience further.
Benefits of BigCommerce’s B2B Edition
With this release, B2B Edition aims to provide a complete out-of-the-box experience. It brings the flexibility and customization B2B brands need to elevate online selling experiences and meet digitally native buyers where they are.
Additionally, the headless support provides B2B brands the advantage of Microservices based, API-first, Cloud-native SaaS and Headless (MACH) architecture and composable elements. This helps to create scalable and agile storefronts that can be continuously improved as the business grows.
Some key benefits of the latest release of B2B Edition include:
- Customized Purchasing Experiences,
- Frictionless Purchases,
- Easy Reordering,
- Seamless Storefront Integrations, and
- Mobile-Optimized Buying Experiences
As B2B eCommerce catches up to its B2C counterpart, BigCommerce continues to invest in ways that make BigCommerce the most trusted and reliable platform of choice for B2B companies seeking ambitious growth.
“The release of B2B Edition affirms our ongoing commitment to equipping B2B enterprise brands with the highest caliber of enterprise-grade B2B capabilities needed to grow and scale faster,” said Lance Owide, B2B general manager at BigCommerce. “With B2B Edition, B2B brands can create buying experiences that help them sell more, convert at a higher rate, and influence repeat purchasing and loyalty. As B2B eCommerce catches up to its B2C counterpart, BigCommerce continues to invest in ways that make BigCommerce the most trusted and reliable platform of choice for B2B companies seeking ambitious growth.”
Conclusion
With B2B Edition, B2B brands can create buying experiences that help them sell more, convert at a higher rate, and influence repeat purchasing and loyalty. BigCommerce provides merchants with sophisticated enterprise-grade functionality, customization, and performance with simplicity and ease of use. Many B2C and B2B companies worldwide use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo Stove, Ted Baker, and Vodafone. BigCommerce is headquartered in Austin and has offices in London, Kyiv, San Francisco, and Sydney.
