Logo, one of the prime facets of a business refers the company in marketing, advertising and overall in the target market. A logo should be unique, in terms of colour, typography, verbiage imprint on it, and in all terms; also should convey the company specific information to the world. To quote a few examples, the Nike logo showing the speed and correctness of a Nike user ‘just doing it’, the Apple logo symbolizing Knowledge & based on Adam and Eve who succumbed to the temptation of tasting the fruit from the tree of knowledge, the McD logo with a simple yet powerful ‘I’m just loving it’ beneath the letter M are some of the best known.
To mention on five principles of an effective logo design,
- Simple- Make it simple yet powerful!
- Memorable-Make it unique and long standing in the minds!
- Timeless-Make it eternal!
- Versatile-Make it to communicate all your voice, all the aspects of your company!
- Appropriate-Make it sensible not just flashy & disconnected!
What are the benefits out of the right logo?
- Brand Identity: Logos are the primary visual aspects of a company’s business identity. They go on the company’s website, on the business cards, on the advertising banner and on all communications going from the company to the investors/other businesses/markets/public. A thoughtfully designed logo definitely adds a lot of sense to the business success while a not-up-to-the-mark logo just shows how novice or immature the business is which obviously drags the customers back foot. Suitable fonts and well-connected graphical elements unless support a good logo, the overall picture of a logo doesn’t look perfect.
- Return on Investment: Once the customers grow enough to like a brand on the basis of products/services they tend to respond much better on the catch of a good logo which ideally and obviously leads to sales, good market shares, better businesses and conversions. A high point of professionalism and a great level of confidence/competence that the logo conveys create a sense of trust in the potential new clients in the world of business competitors flooded for the same product/service one delivers.
- To mention on the common mistakes made on logo designs, businesses tend to see it just as a fantasy or visually appealing element while they give more importance to motto or tagline or other communications. The view is totally wrong. Logos have their own importance and should be dealt with diligence and shrewdness. Avoid similar or identical versions of the business logo for other purposes like print or online; stick to the single unique logo you make, for all the endeavors.
While there are other important aspects of an ecommerce platform, like having responsive websites, user friendly eStores in web development of an estore, for sales and business growth, projecting the uniqueness of your brand comes into an effective role when you design the company logo. Knowing the tactics of the ecommerce web designs in and out of the trends and good practices, we promise you just the best; ask us if you require a great web design!
