We all know that the images add a life to the product pages. A product page without images is like a bird without wings. Consumers will not at all buy your product without seeing exactly how it looks like.
Almost all eCommerce stores display the product images to help their consumers with their purchasing decision. But, how many of them know effective product image editing techniques which can maximize conversions?
22% of consumers return the products because the product they receive is different from what they had seen in its image.
Let’s discuss some sure-fire ways of editing product image so that you not only experience increased sales over your eCommerce store but also minimize the product returns.
Accurately Sized Images
It is quite important to ensure that the product image you are displaying is of accurate size. A small image would not give an exact idea about the product to your customer. To give a proper understanding of the product it would be always better to display a bigger image. Also, if possible display the size of the product in inches or cms in the image itself, so that your customers gain confidence while buying your product.
Zoomable Images
The high-resolution big images cannot satisfy the customers when they want to look into the finer details of the product. The product images should be zoomable so that your customers can zoom and view even the minute details and make their purchasing decision seamless.
Shadow Giving Natural Effect
A shadow to your product image gives a realistic feel as well as augmented appearance to your product. This shadow should be created very carefully and should not look fake. Only professional product image editing services can justify to this effect in a perfect manner.
Properly Aligned
To give a professional look to your product page, it is significant that the product images are aligned properly and maintaining consistency throughout all the pages of the eStore.
Including Multiple Photographs
In this age of cutting-edge competition in online retailing, showing only one image of a product would not help you in gaining the results you expect. Include multiple photographs of each product from different angles to provide a better information about your products. Today’s online shopper would like to view multiple images of the product before taking a decision.
Non-distracting Background
The background of the product in the image should be such that the product gets emphasized. Product images with loud backgrounds may not highlight the product properly and confuse the customer. Keep a soothing background so that the product you are selling gets emphasized and you win more sales.
Displaying Color Variations
Showing different color variations of a single product means providing options to the customers which they really love to have. Even if you don’t have the photographs of different color variations, a professional product image editor can easily do that for you.
Removing Flaws
Despite shooting the product images through the best camera, you may have some flaws in the pictures like light reflection, color distortion, etc., which can really ruin the look of your product. Through flaws removal, you can make your product image pixel perfect and display your products flawlessly.
Adding Emotions
Mere photo with a simple background in an image may not encourage the online shopper to buy the product. Including additional advertising shots may help the buyer in purchasing decision. For example – mother giving an oil massage to daughter using the hair oil you want to sell can add an emotional touch to your product page.
Availing Product Image Editing Services
Well, it is a fact that a lot of your time and resources can be consumed in editing and giving professional effects to your product images. Even after spending so much of time you may not achieve the results as per your expectations. Moreover, perfectly displaying your products on your online store is also crucial as that may directly affect sales and profitability of your online store.
The crux of the matter is – avail professional product image editing services so that you can get product images optimized in a perfect manner and focus on your core business at the same time.
