With the increasing usage of Smartphones and Tablets, one thing has become clear that mobile is taking over internet surfing which includes online shopping, social networking, checking emails, etc. Is your online store mobile friendly? If not, then responsive website design is something which should be on the top of your to-do list.
As per the latest report by Invesp, by the end of 2017, 2 billion mobile phone or tablet users globally, would make some form of mobile commerce transaction, which is up from 1.6 billion in 2016.
What is Responsive Website?
A responsive website adapts to multiple screen sizes, devices, and platforms. In other words, the users don’t have to resize, zoom or extra scroll to view the content displayed on your responsive website properly. The responsive website retracts to fit the smaller screens of smartphones and tablets and expands to fit the high-resolution screens.
How Responsive Website Design Can Boost Conversions?
A responsive website is the best solution for better user experience which has become a major concern for online retailers these days.
Shopping using a desktop site on a Smartphone can be a real pain. It is not at all surprising that your customers may move to your competitors’ online stores looking for the products you are selling at a much lower price than them!!!
However, there is much more than that…
One Size Fits All
To provide a comfortable shopping experience to your customers using a Smartphone or a Tablet, a dedicated mobile website can also be launched. So, when a user is browsing your store from a Smartphone or a Tablet, your mobile site only gets loaded. But, it is quite difficult to update and maintain multiple websites and especially, if it is an online store, it becomes a challenging job. This is why a responsive website is preferred over different websites for desktop and mobile.
Now as per the shopper’s perspective – we are in an era, where a user browses your store from a desktop but makes a final purchase from mobile. So, you never know which customer would be returning and from which platform or device. So, a slight disparity between your websites for different devices may frustrate your customers who expect same information across multiple devices. The customers are likely to remove your website from their history if they don’t find it as per their expectations. A responsive website not only gives you a total control over how your website is getting displayed over various screens but also helps you in grabbing the attention of the audience from different segments.
Search Engine Friendly
In 2014 itself, Google had started labeling the responsive websites as “mobile-friendly” in SERPs on a mobile or Tablet. In 2015, Google started rewarding responsive websites by giving them high preference in search engine rankings. Since then, responsive websites are considered as “Search Engine Friendly.”
This is just because it becomes easy for Google to crawl, index and list the responsive website due to its same URL and HTML code across multiple devices and platforms. On the contrary, if you have a different website for desktop and mobile users, Google finds it tedious to crawl and index multiple versions of the same site.
Gaining high ranking in Google can ultimately result in higher conversions.
Keep your Website Ready for the Future
One of the biggest benefits of choosing responsive website design is that your online store is ready for the future technological changes. New devices get introduced every day and responsive sites providing high scalability can fit into any screen size.
So, now when a new device with an unusual screen size gets introduced in the market, you don’t have to worry about updating your store. No matter which new device or platform your customer is using, your store is ready to provide consistency in design and browsing experience.
Few Success Stories….
O´Neill Clothing after executing the responsive design, to their already live online store experienced an increase in conversions by 65.71% for iPhone and 407.32% for Android devices.
Think Thank Photo (TTP) got new responsive layout designed and achieved increased conversion rate by 71.9% for iPhone and their Overall Conversion rate increased by 13.6%.
Maxatec – a company offering POS & EPOS systems, experienced an increase in mobile visitor goal conversion rate by 12% after implementing new responsive design layout to their website.
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To Conclude…
As per the statistics, 57% of users say they won’t recommend a business with a poorly designed mobile site. So, if your online store is not responsive, you may lose many prospective customers which may turn out to be quite expensive for you in terms of profitability and growth of your online business. Better invest in getting your online store converted to responsive today and experience your sales sky rocketing this holiday season!!!
