eCommerce migration is a process of perspectives!
There are many aspects that directly affect your online credibility, and more or less, eCommerce replatforming is a result of two or more perspectives combined together. A revenue-generating online store is a foremost feature for your business to survive in the current evolving market. Keeping up with the rapidly changing tech front and consumer trends is a necessity to sustain and thrive! eCommerce platform migration comes in the minds of many for all the latest and upcoming online selling tendencies.
An ideal eStore should be the one that represents your brand, attracts visitors, and draw their attention towards the products and services in a way that results in the desired action. This journey of a visitor turning to a customer is far more complex than it looks. There are numerous technical, marketing, and financial factors involved that affect a well-managed eCommerce business. Lags in any of the mentioned factors can adversely hit your eStore performance. That’s the reason why your eCommerce store should be crammed with all the prominent features required.
Your eStore is the spine of your business and you need not want to lose consistently active customers as a result of paying less attention towards it. So, here is your wake-up call! The following are certain signs that can work as red flags and drive you towards eCommerce replatforming. If you’re facing any or many of them on your eCommerce store, be alarmed!
Signs That It’s Time for an eCommerce Replatforming
1. Security concern
Cybercrimes have become so prevalent over the past decades that security concerns have reached its peak. According to Cybercrime Magazine, retail sectors are predicted to be one of the Top 10 most attacked sectors for 2019-2022.
eCommerce websites hold a lot of customer data and that is why business owners need to be a step ahead of attackers. If the security protocols of a platform are strong enough then the chances of E-skimming or XSS are nullified. Keeping customer’s trust and financial solvency in mind, business owners must get rid of a platform that doesn’t support security compliance.
Putting consumer data at stake is putting your eCommerce reputation at stake! Some of the eCommerce merchants host their customer data on their own servers while others depend on their platform service providers for the same. It is the first priority for you to not jeopardize customer data and if you’ve come across any such instances or experience vulnerability, it is time that you switch to a better, secure platform.
2. Technical Integrations
An eCommerce store takes more than one function to run. From inventory management, CMS, POS, order management, SEO, to marketing, each technicality plays an important role. Putting up easy and manageable UX capabilities make your eCommerce store scalable and saleable! An integral part of all these business processes to run simultaneously is Automation. Your online store should be able to take various integrations in order to automate with all the data passing back and forth.
The eCommerce platform architecture dictates capabilities, speed, functionality, reliability, and cost of your integration to these systems. If your current platform doesn’t allow you to install such system integrations, or lack some major updates for the 3rd party app integration, or have limited access to such optimization functions, it’s time that you consider eCommerce replatforming.
3. Marketing Red-flags
When your current eCommerce platform lacks the desired outcomes from the marketing efforts made, you’ll know it. There are multiple marketing parameters available which you can accommodate for a better online brand positioning as well as sales. If your current eCommerce hosting platform restrains you from putting marketing tools to work, its time!
Omnichannel marketing and personalization, for example, is one of the pivotal eCommerce store features wherein online stores can channel all their marketing efforts to achieve the ultimate goal. Instead of handling multiple platforms, channelize your strategy in a way that is in sync with all.
