You probably might have spent a good amount of time drafting a content that cracks through a viewer’s mind but it is of no use if you are perplexed about promoting it. And this is where social bookmarking websites come into the picture. These websites help the user to search, store or manage content they are interested in and share it across various networks. The social bookmarks are created using tags, categories or custom keywords.
How can e-stores make the most of these social bookmarking websites?
Businesses can use these websites to build brand awareness and promote their content. These social bookmarking websites help the businesses grow by share articles, blogs, images or videos, in order to drive relevant traffic to their website. To walk you through the A, B, C’s of traffic generation,
here are 10 most popular social bookmarking websites
Twitter is among the pioneers of social media websites. It has been buzzing people’s mind since 2007. It focuses on short and sweet posts of 140 characters or less. Every day, almost 500 tweets are generated. Interesting and fresh content can help in getting more followers, like, and comments. Twitter also helps in analyzing the user interaction levels in terms of retweets, replies, and likes
2. Google Plus
This social networking website helps the user to share content, images, and videos across circles and communities. Google plus is a Social bookmarking website which aids in finding content on the topics in which a user is interested. Also, you can store and share it with like-minded individuals.
3. Facebook
Facebook is undoubtedly world’s largest social networking website. Having said that, it also serves as a content sharing platform and helps in driving a large number of relevant traffic every single day. The best part about Facebook is that it captures latest trends, hot topics of discussions and news articles which are being talked about. Thus brands must look up to this social bookmarking giant which would be helpful in bringing more shares and page impressions.
4. Linkedin
If you want to have your name imprinted in the professional circle, then Linkedin is the right place for you. It is having more than 332 million members, in which 40% users check the website daily. Hence Linkedin is an ideal choice for getting noticed and building your brand. You would definitely get new followers if your post gets featured on the home page.
5. Pinterest
Pinterest has more than 100 million followers. It follows the ideology “show, don’t tell” in terms of marketing. More than half of the users consult the website before making a buying decision. Pinterest is mainly known for its infographics, guides, tutorials, and DIYs which have a higher click-through-rate.
6. Reddit
Reddit is one of those Social bookmarking websites which helps you in creating content, participate in the discussion and allows you to link to external content. This site has over 40 million active users per month. In Reddit, you can submit links to stories, images or videos and other users can upvote or downvote it depending upon their area of interest. The current topics such as news, entertainment, science, and technology mostly appear on the first page.
7. Tumblr
Tumblr is one of the most famous social bookmarking websites. You can post images, videos, short blogs and can add relevant tags, enabling other users to easily find your content. Tumblr is very famous among bloggers across the globe.
8. Scoop.It
Scoop.It has over 1 million users and caters the needs of professionals, business and non-profits organizations, and corporations. You can pick one from the free and paid plans. Also, you can ‘pin’ other user’s content and participate in discussions.
9. Delicious
Delicious is world’s largest social bookmarking website. It allows users to organize and discover links on the web. Along with that it also helps the users to build a collection of links hence creating their own search engine. Getting your website’s link listed here will improve your page’s ranking and would drive relevant traffic.
10. Visual.Ly
Visual.Ly is a community-based platform for data visualization and infographics. It also serves as a social bookmarking website for online marketers who are looking for images using keywords and category tags. Users can create a profile and can build infographics that will help in driving the right kind of traffic. It also provides an analytics tool to measure the overall content reach
11. Digg
Digg is known to be one of those social bookmarking websites which changed the internet. It has a Google page rank of 7 and listing your brand here would definitely improve your website’s ranking. If your website is shared, voted and appears on the home page then you’ll surely get a lot of buzz from other people who are active on Digg.
12. Newsvine
Newsvine is an open source social news service where users can create content, embed links to the external sources and participate in discussions. The website has over 40 million visitors a month and a google page rank of 7. The best part about Newsvine is it has high-quality PR backlinks from related sites.
13. StumbleUpon
Owned by eBay, this site is great for driving traffic to a specific website, a page within a site, an image or a video. StumbleUpon is a mixture of social bookmarking, voting, networking, web surfing, search and blogging. It has over 3 million users and a Google page rank of 8.
14. Diigo
Diigo is known to be a very user-friendly social bookmarking website. On Diigo, users can bookmark web pages for a later use, add notes and can share their favorite articles with friends and colleagues. It helps in the indexing of the pages of shared content hence driving a good amount of traffic to the respective website.
15. Slashdot.com
On Slashdot.com you can find stories about the topics which are in trend mostly technology related. Some of the hot favorite topics are gaming, cloud, mobiles, book reviews, and computer devices. Slashdot.com has a Google page ranking of 7.
16. Bizsugar
Bizsugar is one of the toughest websites to get your blog published. And this is why you need to be very careful while posting your blog on this social bookmarking website.
17. HubPages
It is a social content community where users can share content, pictures, videos or can even ask questions of their interest area. On HubPages, authors can create content about various topics and can earn via Google AdSense or other commission-based platforms.
18. Metafilter
Metafilter has over 6.5 million active users per month making it one of the ‘must-list-your-content’ website. You can read, comment or even publish on this website. This website is currently run by Amazon Web services.
19. Folkd.com
Folkd.com offers pages, videos, news, audios, and blogs for free. You can pick a topic of your choice from hundreds of topics available. Also, you can store your favorite links and can share it with friends and like minded people.
20. Flickr
Flickr is a photo bookmarking website. It is home to 13 billion photos and 2 million groups. Flickr makes your photos available to your target audience by driving traffic to your website. Also, all the photos and videos are organized so you don’t need to face any hassle while browsing them. You can view thousands of photographs and can take ideas for your website.
21. Typepad
Typepad is one of the oldest social bookmarking website present on the internet. It has built-in tools for customization and many additional features like mobile blogging and photo album creation. One can also measure the performance of their website through their comprehensive stats tracking and can post content in Typepad.
22. Iesa
On Iesa you can find many tips and ideas for promoting your website for free. Do make sure that what ever you want to publish is of high quality as this social bookmarking website only accepts the content of high quality. Iesa helps greatly in driving relevant traffic to your website.
Final words
Social bookmarking websites can increase your reach, creating a brand identity. It also helps in building a community of users who would be happy to read your content and hence convert into brand loyalists. You can also measure the quality of the website along with its relevance pertaining to a specific interest area. The biggest advantage of Social bookmarking websites is, they facilitate indexing which in turn increases the visibility of the business. So, if you want to take your business to new heights, list your content on these websites.
