May be you have the best marketing team or teams to talk about your ecommerce store to the people, but then the basic need is you have the best of the electronics shown/displayed in the best manner in the online store! There are certain pages for the online electronics stores which are solely added for the purpose of creating more interest, generating more leads and gaining more happy customers.
Home, category layout, category page, product page, search, register or login, confirmation of the cart items, cart, guest or regular user checkout, shipping, payment, review, confirmation or thank you page, my orders, order view, account settings, payment settings, stored communication addresses, email or newsletter signup, returns, shipping choices in the store, help, store locator, store details, T & Cs have been known as the list of pages every ecommerce store should have. But then, to stand apart in the big crowd of businesses who sell electronics online, and to answer “why should I choose you”, we believe you need to think of a little more.
- Mission or About us page where you may talk about when and how the company was founded, the mission statement, what are you unique in and why people should choose you, often attracts potential customers. When you are an electronic product seller, your page should show how confident you are, in the world of technology, how updated you are with the advancements and changing customer needs and how forward thinking you are that you have thought of the people needs well ahead of others. Make sure you include whatever you expect to see in the page as a customer. Not that you should use all jargons but convey in a simple yet effective manner using the most basic terms every user knows thus convincing target customers why they buy from you.
- FAQs where you list out the common queries a user may have, creates a sense of trust in users & a note of ease with you because you explain the electronic terms & concepts they may not be aware. This page with most asked questions, reference documents if any, links on how to use the products or even media files comforts the people & drive them to add the items for purchase. You may club this page with contact us or newsletter sign up page to avoid multiple navigations for the user.
- A page on warranties, returns and replacements where you talk about the policy of replacement or repairing or troubleshooting the items you sell, is beneficial in 2 ways; one is it makes the buyer comfortable that he can handle the issue by himself if there’s any, and the next is it eases your time and effort to answers the customers who have bought the items from you. Help or electronic item support or repair yourself or whatever you name it, it is going to make you stand apart!
- Shipping information page where you talk on your speed in shipping, which days you do the shipping, carriers you use, which all regions you cover, how you communicate with users on shipping status, costs and so, is one of the basics every estore should have.
By making the best use of web design templates or web design guides to create an estore, you target to build the best ecommerce store but then you certainly need an expertise to differentiate which element is crucial for a specific type of an estore. Where you look out for support in doing the estore facelift or web design for an electronic store or any other estore, do ask us now!
