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Mobile and Voice Search: Key Stats
Mobile is the New Preferred Destination That being said, mobile e-commerce is growing faster than e-commerce in general. And with Google’s mobile first principle to roll out in 2018, being mobile is no longer a fancy trend – it’s a necessity, avoiding which will lead to significant losses in sales and revenue.- 18% of local searches lead to a sale within 24 hours.
- Mobile will be reaching 70% of e-commerce traffic by the end of 2018.
- By the end of 2017, over two billion mobile phone or tablet users made some form of mobile commerce transaction.
- Mobile commerce was hitting US$700 billion in revenue in 2017, which is more than 300% growth over the past four years.
Visual & Voice Search Are Expanding At Exponential Rate
While voice and visual search are closely connected to AL/ML, they’re more incorporated into e-commerce now.- Image and voice activated search may make up 50 percent of all searches by 2020.
- By 2021, early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%.
- Voice-based search queries are the fastest growing mobile search type.
Voice Search Statistics
Think voice search is something of the future? Think again!- 19% of users have made a voice purchase through amazon echo or another digital home assistant. (Digitaldoughnut, 2017)
- 50% of all online searches will be voice searches by 2020. (Comscore, 2017)
- About 30% of searches will be done without a screen by 2020. (Mediapos, 2018)
- It is estimated that there will be 21.4 million smart speakers in the U.S. by 2020.(Activate, 2018)
Voice Search Statistics breakdown
- 40% of adults use voice search once per day. (Location World, 2018)
- 25% of people 16 to 24 use voice search on mobile devices. (Global Web Index, 2018)
- There are over one billion voice searches per month. (Alpine.Al, 2018)
- It is estimated that Amazon has sold 5.1 million of the smart speakers in the U.S since it launched in 2014. (Geekwire, 2018)
- Amazon sold 4.4 million echo units in its first full year of sales. (Geekwire, 2018)
Voice Search Statistics Usage patterns
- Around one-third of smartphone Owners regularly use their personal assistants. (The Economist, 2018)
- Between 20 and 25% of all mobile queries are voice searches.(Search Engine Land)
- 78% of teens said that they use voice search because it's safer and more efficient.(Google)
- 52% of people keep their voice-activated speakers in their living rooms.(Google, 2018)
- 72% of people who own voice-activated speakers say that their devices are used as part of their daily routine. (Google, 2018)
Voice Search Statistics advancements
- Google Assistant is now available on more than 400 million devices. (Google, 2018)
- Google claims its voice recognition accuracy is now at 92%. (Itpro, 2017)
- Voice assistant users will spend 18% of their total expenses via voice assistants in the next three years, up from 3% currently. (WSJ, 2018)
- 61% of users state using voice primarily when their hands or vision are occupied. (SearchEngineland, 2016)
- The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019. (Emarketer, 2018)
Voice Search Statistics future outlook
- Voice search accounts for 25% of searches conducted on Windows 10 taskbar. (Microsoft, 2018)
- Grocery shopping accounted for 20% of voice shopping in 2017.(OC & C Strategy consultants, 2018)
- 39% of voice users would like to receive options to find business information.(Google, 2018)
- 52% of voice-activated speaker owners would like to receive information about deals, sales, and promotions from brands. (Google, 2018)
- 23.8% of voice users used Google Home as a voice-enabled speaker.(Emarketer, 2018)
Mobile Usage is not just limited for searches
- 77% of mobile searches are made where a desktop PC is available. (Google, 2016)
- 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2016)
- Mobile searches for “stores open now” or “food open now” in the past year has increased by 2.1 times. (Google, 2018)
- 75% of Gmail users access their emails on mobile devices.(Techcrunch, 2018)
- 62% of customers expect live chat to be available on mobile devices. (Maxie Software, 2015)
- 55% of companies have a mobile-optimized website, mobile app, or both. (Adobe, 2014)
- 49% of B2B researchers who use their mobile devices for product research do so while at work. (Google, 2016)
Search has been constantly evolving. From desktop computers to laptops to mobiles and tablets and now even to smart speakers, it has made its way to various devices and in every aspect of our lives.
The biggest shift has been the advancement of mobile devices which are ubiquitous now and have greatly been responsible in making search an indispensable part of our lives. With the modern day mobile devices gaining more smart features besides becoming much faster and more capable than our laptops, people have shifted to them as their primary internet connected device. The fact that they are portable, mobile & easier to carry around is an added advantage. But as the technology industry moves faster than any other traditional industry, we have had advancements and there is a new category of devices which are also becoming omnipresent and are expected to make their way into more than 50% of US households in a few months.
