Till now whenever you hear the word “messenger,” you visualize facebook messenger and chatting over with the friends and family members. But from now on, companies can use it to communicate with the customers too. It can directly or indirectly impact the ecommerce conversions in a positive manner.
Now, shopify is working closely with Facebook to utilize the messenger for business purpose. The new integration with the facebook messenger provides the facility to communicate one-to-one with the customers with the additional option of recommending products to them. It can also be used as an alternate for the live chat as questions can be asked and answers will be reverted without any delay.
How messenger works for shopify??
With the integration, now customers can get the confirmation of orders, updates from the shipping, customer service and many more services once they are signed in with the Facebook. The details about the first order are received in the inbox from the business facebook account as soon as you choose to use the service. You will continue receiving the notifications for the future orders. With this functionality, you can also send a thanks note in reply.
Messenger helps in the growth of business
There was a time when”ecommerce store” term was not known to the people. And they had to visit a shop personally to buy their daily chore products. At that time, both customer and shopkeepers used to know each other and they had a C2B relation. Shopify has emphasized on improving the same relations in the current time.
Now, with the growing time Facebook is also announcing bots facility for messenger where some of the conversations with the customers will be automated. By focusing on the most trended social media website, it is sure to attract people that lead to increase conversion rate.
Communicate with the customers using messenger
If you own an ecommerce store, you must add the messenger service. To use this, you just need to link the messenger in shopify. After this, as soon as you start using Facebook business page, you will start getting messages in your inbox. The conversation process for your Estore will be same as the Facebook chat. And the conversation with the customers is free of cost which is the icing on the cake.
We all are aware about the fact that Facebook is one of the most used social networking sites at the present moment. If you are serious about the success of your Estore, you must link up the online store with the Facebook in one or the other way. When you link up the way of communication with the customers using a platform they are familiar with, it becomes an advantage to your site and leads to increase conversion rate.
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